William the Great

I was asked to assist a magician, thankfully in a way in which both halves of my body remained in tact. My aim was to use wordplay and creative direction to elevate the client’s act beyond a protracted string of card tricks, the banal fate of many performance industry magicians. Additionally, I provided him with consumer facing copy to use on and off the stage, having both professional and promotional uses. This included pitches of varying lengths, one sheet, biography, show description, scripting for his show with what we called ‘vignettes’ (see below), taglines, and imaginative pieces to develop a marketable universe surrounding his personal brand of magic.

Enjoy!

The setting of a stage. The burning of a candle. The flame held tight, fingertips ablaze.

 

Secrets were revealed in the Hidden Valley of Enchantment as William brought his act to the Cuyama Buckhorn, a boutique roadside inn located in CA’s High Desert. He needed a handful of promotional copy for the event, allowing me to write a mood striking show description, in addition to taglines and short pitches to use on socials.

Connecting with your audience begins with your story, and telling it well is what makes it last.

 

See below a few examples of taglines put to use on social platforms. “Bury your secrets at the door” became the tagline for William’s Cabaret of Secrets production. Don’t miss the full list of taglines at the bottom of the page for a truly mind-bending read…

No tricks here—just a complete campaign.

 
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